Native apps are essential when it comes to operating on two of the most used platforms on the market, Android and iOS. Incidentally, Native apps have the added advantage of being supported by both app stores which is undeniably one of the first places users are going to look when considering a new app, this not only allows your app to be easily discoverable but from a marketing perspective, gives you the greatest chance of monetizing its potential.
Let's also give careful consideration to other attributes:



A Progressive Web App, or PWA for short, is a Web based app but performs like a Native app by combining the best of both worlds. They are also searchable via engines like Google so have huge SEO advantages
Native apps but ONLY for Googles Android users. The platform is free and offers easy availability of the Android SDK (software development kit). Being open source, development costs are lower than iOS
A Web app runs in a web browser and are delivered to users on the World Wide Web with active network connections. There is no need to install a Web app which also utilises SaaS (software as a service) technology
Native apps but ONLY for Apple iOS users. Easy to use with simple interfaces, plus, security is a top priority with high data encryption
Hybrid apps are built with web technologies (HTML, CSS, and JavaScript) but allow access to platform features that a browser can’t provide. They are essentially Web apps but wrapped up to look like Native apps
IoT apps run on IoT devices which consist of sensors/devices which communicate with the cloud through a plethora of methods and connectivity. IoT apps can be created to be specific to almost every industry and vertical, including healthcare, industrial automation, smart homes and buildings, smart cities, Industry 4.0, automotive, and wearable technology to name but a few
Despite similarities in appearance and design, the underlying technologies are quite different from Web apps, PWAs, or Hybrid apps. Native apps are developed for specific operating systems, mainly Android & iOS so can't be accessed via an internet browser. Speed is key here! Native apps are traditionally very fast!